Building the apps women actually want.
GLOW
A vape-first, gamified quitting experience for women: personalized support and a no-shame relapse model that never resets your progress to zero.
We chose nicotine cessation after researching several consumer markets. Demand and willingness to pay were proven, but the leading apps were largely cigarette-first, and none were built specifically for women.
glowquit.com →
Audience expertise, paired with a system that ships.
Most consumer apps aren’t built by people who understand the women they’re for. Euphoria Labs brings product experience from The Sims 4, one of gaming’s largest female player bases, and pairs it with an AI development system that turns that insight into shipped product in weeks.
We build where women already spend: wellness, habits, health, and money. We choose each market with the same discipline we used for GLOW.
How each product gets built.
A reusable pipeline takes each product from research to release, coordinating coding agents with isolated file ownership and gating every change through automated review. It gets sharper with each product.
Founder story.
Anna shipped 30+ features across four expansions for The Sims 4 and its 85M+ player community, one of gaming’s largest female audiences. Her work included game-wide systems, viral features, and the world of Innisgreen.
She later led product at Sport.fun, then the largest consumer app on Base by revenue and volume, and built Roofer AI as a fractional CPO. She takes products from research and design through technical implementation.
Each product makes the next one easier.
Research → build → launch → learn, then repeat, sharper each time. Some of that base exists today; the rest accumulates once products are in users’ hands.